The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
Website
http://jcr.wisc.edu

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Researchers explains how streaks motivate us

Friends out for a drink have hatched many a bright idea, but these insights (or what feel like insights at the time) don't usually end up published in academic journals. For researchers Jackie Silverman and Alixandra Barasch, ...