New Year's resolution-makers should beware of skewed perceptions. People tend to believe good behaviors are more beneficial in reaching goals than bad behaviors are in obstructing goals, according to a University of Colorado ...
Social Sciences
Dec 16, 2014
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What would happen to all those millions of Snickers fans if their favorite chocolate bar was temporarily out of stock? Would they wait for it to be available again or would they quickly switch allegiance to Milky Way or Kit ...
Social Sciences
Oct 14, 2014
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Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research, feeling guilty might find ...
Social Sciences
Oct 14, 2014
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Do consumers make the same choices when products such as beer, soft drinks, or candy bars are sold individually or in bundles? According to a new study in the Journal of Consumer Research, consumers purchase a greater variety ...
Social Sciences
Oct 14, 2014
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Should every successful product launch involve some sort of dazzling spectacle? A new study in the Journal of Consumer Research tells us that this might be a great way to market an upgrade, but a flashy launch could backfire ...
Social Sciences
Oct 14, 2014
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Imagine you're dining out with a friend who insists on sharing some chocolate cake for dessert. Since the decision has already been made for you, you gladly join in without feeling any regret. According to a new study in ...
Social Sciences
Oct 14, 2014
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Consumers worldwide associate France with fashion and luxury and are willing to pay a lot for French luxury products such as perfume and wine. But what about products made in countries with less favorable reputations? A new ...
Social Sciences
Oct 14, 2014
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Twenty-five years ago, the Exxon Valdez spilled 11 million gallons of oil into Alaska's Prince William Sound. Americans found themselves cleaning up another giant oil spill in the Gulf of Mexico in 2010. According to a new ...
Economics & Business
Sep 16, 2014
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What motivates consumers to make ethical choices such as buying clothing not made in a sweat shop, spending more money on fair-trade coffee, and bringing their own bags when they go shopping? According to a new study in the ...
Social Sciences
Sep 16, 2014
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What happens when you use images of sexy women to attract men's attention? According to a new study in the Journal of Consumer Research, male consumers who are shown images of sexy women feel less connected to other people ...
Social Sciences
Sep 16, 2014
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