If you're traveling at 60 miles per hour, just a few milliseconds can mean the difference between life and death when you need to come to a quick stop. According to a new study in the Journal of Consumer Research, drivers ...
Social Sciences
Mar 31, 2015
0
5
One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study in the Journal of Consumer Research reveals how ordinary consumers ...
Social Sciences
Mar 31, 2015
0
10
When it comes to buying things, our brains can't see the big, black-and-white forest for all the tiny, colorful trees.
Social Sciences
Mar 10, 2015
2
27
Next time you look up at a higher shelf in a store or down at your phone when making a purchase, think about how the direction you are looking could influence your decision. According to a new study in the Journal of Consumer ...
Social Sciences
Mar 4, 2015
0
31
If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established ...
Economics & Business
Mar 4, 2015
0
23
Popular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research, the most devoted fans of popular TV shows could actually be contributing to their decline.
Social Sciences
Mar 4, 2015
1
8
Every time you run errands, you make decisions about what to get done and how much to spend. How do you make these decisions when there is just not enough time or money to accomplish everything you want? According to a new ...
Social Sciences
Mar 4, 2015
0
5
Can uncertainty motivate people to work harder? According to a new study in the Journal of Consumer Research, people will often put in more effort to obtain uncertain rewards.
Social Sciences
Mar 4, 2015
0
17
Is there any worse time to be interrupted than right now? Regardless of what we're doing or the nature of the interruption, we often feel as if we have no time to spare at the moment. According to a new study in the Journal ...
Social Sciences
Mar 4, 2015
0
15
If you're on a diet, just skipping dessert can seem like a huge accomplishment, leading you to think you're well on your way to losing weight. According to a new study in the Journal of Consumer Research, consumers tend to ...
Social Sciences
Mar 4, 2015
0
13
