Journal of Consumer Research

How you name it matters: 'Gambling' vs. 'gaming'

(Phys.org) —Is online betting fun entertainment or a seedy fraud? Your opinion likely depends on whether you label it "gambling" or "gaming," reports a new Cornell study that shows how industry labels help shape consumer ...

Oct 16, 2013
not rated yet 1

What makes telenovelas so popular?

A particular type of consumer enjoys stories with plots, characters, and imagery that allow them to get lost in the narrative, according to a new study in the Journal of Consumer Research.

Oct 15, 2013
1 / 5 (1) 1