Journal of Consumer Research

The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
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US donors offer more aid in hopes of equality

(Phys.org)—In a forthcoming Journal of Consumer Research article, Penn State Smeal College of Business' Karen Winterich, assistant professor of marketing, and coauthor Yinlong Zhang of the University of Texas-San Antonio ...

dateJun 23, 2014 in Social Sciences
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