Journal of Consumer Research

The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
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Can performance brands cause a placebo effect?

From the middle-school child considering the premier brands of soccer shoes, to the college graduate weighing which graduate test prep course to take, a common marketing message from consumer brands is "you will perform better ...

dateJan 20, 2016 in Social Sciences
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