Journal of Consumer Research

The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

University of Chicago Press
United States
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P90X? Why consumers choose high-effort products

Stuck in traffic? On hold for what seems like an eternity? Consumers often face situations that undermine their feelings of control. According to a new study in the Journal of Consumer Research, when a person's sense of control ...

dateJul 22, 2014 in Social Sciences
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