The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM's targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
Marketing researchers have identified the combination of characteristics that make people "like" images on the social media platform Instagram. For example, the visual complexity of images has a significant effect on whether ...
Social Sciences
Jan 19, 2022
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3
The video game industry is a massive one, with some $93 billion in annual sales. Budgets for major titles rival those for major motion pictures. This fall's 800-pound gorillas include Halo 5 and Star Wars Battlefront. But ...
Economics & Business
Nov 11, 2015
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32
What's not to like about getting a refund? It's a possibility under equal billing plans, where consumers are charged the same amount every month for consumption-based services such as energy or water. Those billings are later ...
Economics & Business
May 6, 2015
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12
Rationally speaking, most people know that random, violent crime is rare. But that doesn't keep them from getting the creeps when they walk through a parking structure or other public place that's not well-lit or crowded.
Plants & Animals
Jul 24, 2015
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101
The marketplace is becoming more inclusive than ever. Today, advertisements that include models from ethnic minorities are commonplace. That wasn't the norm a few decades ago.
Social Sciences
Aug 24, 2017
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6
When a business wants to predict consumer expenditures at a competing firm, the task can be difficult.
Economics & Business
Sep 25, 2015
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4
Fortune 1000 companies that increase their use of marketing analytics improve their return on assets an average 8% and as much as 21%, with returns ranging from $70 million to $180 million in net income, according to a paper ...
Economics & Business
Nov 29, 2012
1
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(Phys.org)—If you're looking to justify a marketing investment, consider a new study by researchers at the University of Kansas School of Business.
Economics & Business
Sep 27, 2012
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0
Especially in times of economic crisis, companies frequently lay off employees. In the short term, this can reduce costs—but what consequences does this measure have for a company's brand? A new study by researchers from ...
Economics & Business
Oct 23, 2023
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23
What should we get for our kids this holiday? As children get older, giving them something they can experience (live through) instead of material things makes them happier, according to new research led by Lan Nguyen Chaplin, ...
Economics & Business
Nov 24, 2020
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