Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business professor. But the research – which drew from 10 million ...
Economics & Business
Jun 12, 2012
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Imagine messaging an artificial intelligence (AI) chatbot about a missing package and getting the response that it would be "delighted" to help. Once the bot creates the new order, they say they are "happy" to resolve the ...
Economics & Business
Dec 22, 2022
0
23
While social media sites may offer positive opportunities to engage with friends, share information and expand our social networks, these online platforms may also become a place where past mistakes, missteps, or embarrassing ...
Social Sciences
Nov 17, 2016
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28
An analytical model that finds mobile device users based on their shared interests is a Holy Grail for e-marketers, because relevant, targeted campaigns have long been proven to be the most effective strategy with the highest ...
Internet
Nov 19, 2015
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27
Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research ...
Economics & Business
Sep 3, 2020
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Business researchers at the University of Arkansas have conducted an in-depth study of "sequential" pricing of retail products in both online and brick-and-mortar stores and found that the ability to set prices based on real-time ...
Economics & Business
Apr 30, 2013
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UTA researchers show in a new study that people's confidence actually exceeds what they can achieve when judging phishing attacks in the business world.
Security
Jan 10, 2017
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To deliver real-time feedback to support employee development and rapid innovation, many companies are replacing formal, review-based performance management with systems that enable frequent and continuous employee evaluation. ...
Economics & Business
May 20, 2021
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9
The presence of technology startups can drive economic growth for their home cities. So how can cities better appeal to entrepreneurs? A new study from the McCombs School of Business at The University of Texas at Austin shows ...
Economics & Business
Dec 3, 2019
0
13
Mobile technologies allow employees to maintain a constant connection with their workplace and deal with unaddressed work demands while at home. Individuals try to compensate for the conflicts between family and work demands ...
Social Sciences
Aug 24, 2022
0
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