Publisher
Institute for Operations Research and the Management Sciences
Country
United States
History
1990-present
Website
http://isr.journal.informs.org/
Impact factor
3.358 (2010)

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Businesses increase revenue with social media

Researchers at Aalto University, the University at Buffalo, and Texas A&M University have proven a link between customers' use of social media and higher revenue.

Study: Vanishing photos make dating app matches multiply

Because of catfishing and other dating scams, privacy is essential on online dating sites, even more so than other places online. However, these privacy concerns can make people reticent to share the very personal information ...

Social media pays off for businesses, study shows

(Phys.org)—Customers who connect with a business through social media will go to the business more frequently and contribute more to its bottom line, according to a new study from the University at Buffalo School of Management.

Pay-per-click advertising lacks controls against fraud

Payment-per-click is one of the most popular pricing models for online advertising, but the rate of click fraud is staggering. In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks.

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