Publisher
Institute for Operations Research and the Management Sciences
Country
United States
History
1990-present
Website
Impact factor
3.358 (2010)
'Sequential' pricing can increase retail profits, study finds
Business researchers at the University of Arkansas have conducted an in-depth study of "sequential" pricing of retail products in both online and brick-and-mortar stores and found that the ability to set ...
Apr 30, 2013
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Businesses increase revenue with social media
Researchers at Aalto University, the University at Buffalo, and Texas A&M University have proven a link between customers' use of social media and higher revenue.
Mar 25, 2013
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Social media pays off for businesses, study shows
(Phys.org)—Customers who connect with a business through social media will go to the business more frequently and contribute more to its bottom line, according to a new study from the University at Buffalo School of Management.
Jan 18, 2013
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Dear (insert company name), personalized emails don't impress customers
Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business professor. But the research – which drew from 10 million ...
Jun 12, 2012
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Study finds online marketplaces overplay safeguards and ignore social aspects of transactions
As Cyber Monday approaches, a new study of e-commerce giants eBay and Amazon challenges a common assumption that trust and risk are always important considerations for buyers in online marketplaces, arguing instead that auction ...
Nov 23, 2011
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