Information Systems Research

Publisher
Institute for Operations Research and the Management Sciences
Country
United States
History
1990-present
Impact factor
3.358 (2010)
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Social media pays off for businesses, study shows

(Phys.org)—Customers who connect with a business through social media will go to the business more frequently and contribute more to its bottom line, according to a new study from the University at Buffalo School of Management.

Jan 18, 2013
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