Archive: 4/12/2007

A company's good reputation can be a bad thing

Consumers expect a lot from high-equity brands such as Disney or Apple. When such brands fail us – perhaps by providing a product that doesn’t work or service that is sub-par – we may be especially disappointed. Our ...

dateDec 04, 2007 in Other
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Greater parental guidance suggested for noisy toy use

The High School Musical Rockerz Jammin Guitar and the Cheetah Girls In Concert Collection Doll may be what kids want most this holiday season, but if parents aren’t careful about how these and other popular toys are used, ...

dateDec 04, 2007 in Health
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