Archive: 03/17/2008

Solving the drug price crisis

The mounting U.S. drug price crisis can be contained and eventually reversed by separating drug discovery from drug marketing and by establishing a non-profit company to oversee funding for new medicines, ...

Mar 17, 2008
5 / 5 (1) 0

When does context matter in product evaluations?

In most real world settings, consumers encounter and evaluate products in mixed environments – aspirin and deodorant shelved side-by-side at a pharmacy, or an ad for a tropical vacation next to fashion spread in a magazine. ...

Mar 17, 2008
3.7 / 5 (3) 0

Tightwads outnumber spendthrifts

We all have a friend who can’t seem to save, constantly splurging on new shoes or the latest gadgets. But, contrary to persistent media coverage of overspending and under-saving, a recent international survey of more than ...

Mar 17, 2008
4.2 / 5 (5) 0

Asia's odd-ball antelope faces migration crisis

Take a deer’s body, attach a camel’s head and add a Jimmy Durante nose, and you have a saiga – the odd-ball antelope with the enormous schnoz that lives on the isolated steppes of Central Asia. Unfortunately, ...

Mar 17, 2008
not rated yet 0

Novel spots found on Jupiter

Scientists have observed unexpected luminous spots on Jupiter caused by its moon Io. Besides displaying the most spectacular volcanic activity in the solar system, Io causes auroras on its mother planet that ...

Mar 17, 2008
4.4 / 5 (18) 2

The big gamble

Despite cuts in interest rates, the problems on the US real estate and banking markets have not yet been solved and form the epicenter of a financial crisis in the OECD countries. The wave of asset-backed securities in the ...

Mar 17, 2008
4.5 / 5 (4) 0

Holidays -- a right or a privilege?

Holiday memories from childhood are often some of the strongest to remain with us into adult life. But many children and families from disadvantaged backgrounds have little chance of forming those memories when the money ...

Mar 17, 2008
5 / 5 (3) 0

Atomic Coilgun Halts Supersonic Beams

By magnetically pulsing a sequence of 64 copper coils in an “atomic coilgun,” scientists have succeeded in stopping a supersonic neon beam in its tracks in just microseconds.

Mar 17, 2008 feature
4.5 / 5 (63) 9

Scientists discover new hemoglobin type

Scientists at the University of Bonn have discovered a new rare type of haemo-globin. Haemoglobin transports oxygen in the red blood corpuscles. When bound to oxygen it changes colour. The new haemoglobin type appears optically ...

Mar 17, 2008
4.5 / 5 (12) 1

Wine labels with animals: Why they work

Traditional brand research argues that logos should be highly relevant to the product they represent in order to be successful. However, marketers have recently begun using unusual visual identifiers that have little, if ...

Mar 17, 2008
3.8 / 5 (8) 0

Controlling a sea of information

Curators at one of the world’s most widely used biological databases, The Arabidopsis Information Resource, or TAIR, have joined forces with the journal Plant Physiology, to solve the “flood of information” dilemma. It is ...

Mar 17, 2008
4.5 / 5 (4) 0