Archive: 11/14/2005

Study: Many options equal extreme choices

Scientists in Canada and China are studying "range effect," to better understand what consumers do when faced with a range of price and quality options. Specifically, the authors found offering a wide range of options causes ...

Nov 14, 2005 3.5 / 5 (2) 0

Older consumers prefer emotional appeals

UCLA and University of Pennsylvania scientists say their research indicates older consumers are more emotional. The researchers say additional emotion often causes susceptibility to misleading advertising. But in a study ...

Nov 14, 2005 3.5 / 5 (4) 0

Light exercise a tonic to keep the brain young

People don’t have to run marathons to keep their brain cells in shape — regular, light activity may do the trick. In the first study to show that lifelong exercise decreases cellular aging in the brain, scientists from ...

Nov 14, 2005 4.5 / 5 (2) 0

Physicists invent plastic diode

Ohio State University researchers have invented a new organic polymer tunnel diode – an electronic component that could one day lead to flexible, low power plastic computer memory and plastic logic circuits ...

Nov 14, 2005 4.4 / 5 (24) 0

Nations prepare to fight for Internet

As the United States and Europe prepare to slug it out over the ownership of the Internet at the upcoming United Nations conference on information technology, there is growing concern that the World Wide Web ...

Nov 14, 2005 4 / 5 (1) 0

UK wind research blows away myths

The most extensive study yet of the UK’s wind resource has found it to be the best in Europe, underlining its ability to make a significant contribution to our energy needs. The research, conducted by Oxf ...

Nov 14, 2005 3.3 / 5 (4) 1