Marketing scientists from Indiana, Northwestern and New York universities say some people don't seek products marketed as better or more effective.
Imagine a trip to the carwash without that feeling of panic when you realize you’ve left your radio antenna up. That worry could become a thing of the past thanks to a new, flexible material developed by University of Maryland ...
NASA's Hubble Space Telescope has resolved the "tenth planet," nicknamed "Xena," for the first time and has found that it is only just a little larger than Pluto.
A cell phone-sized blood-count machine requiring less blood than a mosquito bite will make blood tests easier for many patients, from neonatal units to astronauts in space.
Harvard University scientists say Darwinian evolution follows very few of the available mutational pathways to attain fitter proteins.
Oceanographers at the University of New Hampshire say improvements in measuring sea level by satellite are helping predict El Nino events.
Top blogs and podcasts will be decided at this year's 10th Annual Webby Awards on May 9. The International Academy of Digital Arts and Sciences released Tuesday its nominations for this year's awards, which honors excellence ...
A University of Alberta psychologist says people who don't wear wedding rings are more neglectful of children compared with people who do wear rings.
A University of New Hampshire scientist is trying to determine what causes sex reversals among black sea bass and how to prevent it.
The current La Niña-controlled weather patterns have the potential to produce additional severe weather like what has hit Indiana, the Midwest and the South during the past couple of weeks, said state climatologist Dev Niyogi.