A new study finds that viewers' income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it's how active they are on the platforms where the ads run.
Economics & Business
Jun 19, 2024
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1
Most people do not believe the disinformation spread by Russia about the war in Ukraine, even if they regularly use social media. Instead, the decisive factor in the efficacy of this propaganda is whether a person is fundamentally ...
Political science
Jun 14, 2024
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4
More than half of the world's population lives in urban areas, a trend that's expected to expand in coming years, according to the United Nations. The urbanization movement is especially stark in Japan, where only 8% of the ...
Social Sciences
Jun 5, 2024
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0
Future generations will suffer increasingly more from the consequences of climate change than we do today. Presumably, older people with children will be more worried about climate change than those of the same age without ...
Environment
May 29, 2024
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17
Polyamory—being open to having more than one romantic partner at the same time, with everyone's knowledge and consent—is on the rise, particularly among people below the age of 45.
Social Sciences
May 23, 2024
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1
Young people's attitudes to masculinity and women's equality show signs of an emerging gender divide, with the views of men and women often differing more within younger, rather than older, generations, according to a new ...
Social Sciences
Feb 1, 2024
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30
Getting people to cycle isn't just about building more and better cycle lanes, to include more demographics, urban planners need to consider factors other than infrastructure, says a Malmö University researcher.
Social Sciences
Jan 17, 2024
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5
Northeastern researchers say that when confronted with "fake news," Republicans and younger people are more likely to say they believe the false headlines than Democrats and older people.
Social Sciences
Jan 15, 2024
4
80
A phone fixation may seem at odds with an attraction to books. But the latter may offer a much-needed reprieve from the former.
Social Sciences
Jan 15, 2024
1
13
As climate change fuels sea level rise, younger people will migrate inland, leaving aging coastal populations—and a host of consequences—in their wake, a study by Florida State University researchers finds.
Social Sciences
Jan 8, 2024
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