When you Google the word 'tick,' you're helping science

Knowledge about the spread of tick-borne diseases is extremely limited and notoriously difficult to acquire. A new study from the University of Copenhagen demonstrates that internet searches just might be the way to keep ...

A new duality solves a physics mystery

In conventional wisdom, producing a curved space requires distortions, such as bending or stretching a flat space. A team of researchers at Purdue University have discovered a new method to create curved spaces that also ...

Research finds most effective influencer marketing tactics

A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...

Copying others can lead to greater comfort with riskier behavior

The best things in life are unlikely to occur. In many situations, taking at least moderate risks yields higher expected rewards. Yet many people struggle with taking such risks: they are overly cautious and forego high payoffs. ...

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