Your ability to resist that tempting cookie depends on how a big a threat you perceive it to be, according to a new study in the Journal of Consumer Research.
Social Sciences
Dec 14, 2009
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Professor Guillermo Bazan and a team of postgraduate researchers at UC Santa Barbara's Center for Polymers and Organic Solids (CPOS) today announced a major advance in the synthesis of organic polymers for plastic solar cells. ...
Polymers
Oct 19, 2009
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A study in the September 4th issue of the journal Cell identifies a gene that springs into action in response to a high fat diet. Mice that lack the gene become essentially immune to growing obese, regardless of their eating ...
Biotechnology
Sep 3, 2009
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Weight Watchers is the world's largest support group, with more than 1.5 million members worldwide. What makes overweight consumers turn to this organization for help? A new study in the Journal of Consumer Research says ...
Social Sciences
Aug 24, 2009
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A new study by marketing researchers at the University of Arkansas indicates that many consumers have a poor understanding of the calorie, fat and sodium content of quick-service restaurant meals. This finding is especially ...
Economics & Business
Jun 18, 2009
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(PhysOrg.com) -- Sedimentary rocks created more than 2.4 billion years ago sometimes have an unusual sulfur isotope composition thought to be caused by the action of ultra violet light on volcanically produced sulfur dioxide ...
Earth Sciences
Apr 16, 2009
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(PhysOrg.com) -- A University of Arkansas researcher studying the way caves "breathe" is providing new insights into the process by which scientists study paleoclimates.
Earth Sciences
Mar 9, 2009
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A new mathematical model of the physiological regulation of body weight suggests a potential mechanism underlying the difficulty of losing weight, one that includes aspects of two competing hypotheses of weight regulation. ...
Mathematics
Jan 14, 2009
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