Ad click-through rate lower than previously thought

The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study conducted by researchers from Penn State and the Queensland University of Technology.

French start-up offers 'dark web' compass, but not for everyone

For years criminal websites shrouded in secrecy have thrived beyond the reach of traditional search engines, but a group of French engineers has found a way to navigate this dark web—a tool they don't want to fall into ...

How humans fit into Google's machine future

In 1998, Google began humbly, formally incorporated in a Menlo Park garage, providing search results from a server housed in Lego bricks. It had a straightforward goal: make the poorly indexed World Wide Web accessible to ...

Fuzzy logic helps detect redirection spam

Web browsers might soon use fuzzy logic to spot redirection spam and save users from being scammed, phished or opening malicious sites unwittingly, according to researchers in India writing in the International Journal of ...

Research reveals how advertisers play the online bidding game

When an ad pops up in your Web browser, there's a lot going on behind the scenes. Advertisers are competing for the space in front of you in what amounts to an auction. In milliseconds, their computers have to decide how ...

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