Nielsen taps Twitter for TV show buzz

Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

Focus on the future: Long-term goals help us resist unhealthy urges

Imagine a delicious pile of French fries next to a low-fat green salad. After resisting the fries, can you really be expected to go to the gym instead of watching TV? According to a new study in the Journal of Consumer Research, ...

One screen not enough for US viewers, survey finds

American television viewers are increasingly finding that one screen won't do: almost all have a second-screen device and 87 percent use it while watching shows, a survey said Tuesday.

Harder and harder to measure TV viewership (Update)

Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to choose from.

Apple at 40—can walled garden thrive in the new digital era?

The stand-out feature of Apple's 40-year rise to become the world's largest public company has been its ability to convert ideas into designs that have redefined consumer products. It is astonishing that the iPhone only arrived ...

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