Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.
Social Sciences
May 14, 2013
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Consumers respond more favorably to advertising when the placement of product images is consistent with the way they visualize time, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 5, 2013
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0
By now, wireless connections like Wi-Fi and Bluetooth are just as commonplace in industry. Yet systems often interfere with one another as data is being exchanged. Now, "Awair" will not only detect available frequencies but ...
Telecom
Dec 5, 2012
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0
When it comes to analyzing gender stereotypes in the media, studies have shown that photographs of men focus on male faces while photographs of women are more focused on women's bodies. A recent study from Psychology of Women ...
Social Sciences
Oct 17, 2012
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(Medical Xpress)—Soft horns and a tinkling piano form the backbone of "Fifty Degrees North, Four Degrees West," a jazz number with two interesting twists: it has no composer and no actual musicians. Unless you count bacteria ...
Other
Sep 28, 2012
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1
In a culture awash in data, infographics -- visual representations of facts and figures -- are vital to communicating complicated information on websites, in books and newspapers and elsewhere.
Social Sciences
Apr 18, 2012
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0
Try to pronounce the words "caught" and "cot." If you're a New Yorker by birth, the two words will sound as different as their spellings. But if you grew up in California, you probably pronounce them identically.
Other
Oct 26, 2009
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0
A report that scientists have begun tests on a 300-year-old "mermaid mummy" to identify its origins, has stimulated an interest in the existence of mermaids in Japanese folklore.
Archaeology
Mar 17, 2022
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33
Chatbots are becoming an integral part of service provision around the world. Chatbots are computer programs designed to simulate a conversation—both voice and text—with human users, especially over the internet. They ...
Social Sciences
Jul 27, 2021
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13
Small and medium-sized manufacturing enterprises (SMEs) face many obstacles and difficulties (economic, technical, cultural, etc.) when it comes to implementing Industry 4.0. "These are transition processes that are economically ...
Economics & Business
Apr 29, 2021
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