Beauty and the beast: Why both can win at social selling
Researchers from Lingnan University of Hong Kong published a new paper in the Journal of Marketing that examines the role that facial attractiveness has in social selling.
Researchers from Lingnan University of Hong Kong published a new paper in the Journal of Marketing that examines the role that facial attractiveness has in social selling.
Economics & Business
May 12, 2020
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The COVID-19 pandemic has boosted e-commerce around the globe, including the consumer to consumer (C2C) markets on platforms such as social media. Interestingly, scholars from Lingnan University (LU) in Hong Kong have found ...
Economics & Business
Sep 22, 2020
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