Research shows advertisers new ways to hunt for TV bargains

(PhysOrg.com) -- The scene is played out in living rooms across America daily: A favorite television show builds to its riveting conclusion, and a commercial for fast food, automobiles or laundry detergent fills the screen.

How DVR is changing the world of TV advertising

As digital advertising takes over the world of marketing, with popular focus on everything from social media ads to search engine ads, it can be easy to forget about television. In recent years, though, the TV landscape has ...

Nielsen to begin measuring mobile viewing

Starting next fall, Nielsen will begin counting television programs watched on mobile phones and tablets within its traditional TV ratings.

No frontiers: ushering in a new era of conferencing technology

(PhysOrg.com) -- Poor image and sound quality is encountered all too frequently in the world of video and telephone conferencing, but powerful compression technologies are set to consign these problems to the past - even ...

Gender roles cemented in popular therapy

In recent years a slew of books and TV programs have been produced on the theme of couples. Popular therapists give advice about the art of succeeding as a couple. The sociologist Sara Eldén at Lund University in Sweden ...

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