No second chance to make trusting first impression, or is there?

In business, as in life, it is important to make a good first impression and according to research at the University of New Hampshire a positive initial trust interaction can be helpful in building a lasting trust relationship. ...

Partisan politics prolong pandemic

Partisanship has eroded public trust in health agencies and exacerbated the spread of COVID-19, according to Christopher Kulesza, research analyst for the Child Health Policy program, and Quianta Moore, fellow in child health ...

When consumers trust AI recommendations—or resist them

Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of ...

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