News websites should target 'reward seekers,' researcher finds

As newspaper sales continue to decline, many news organizations are searching for ways to improve readership and revenues from their online presences. Now, University of Missouri researchers have found that news organizations ...

Is the iPad Creative? It depends on who's buying it

Encouraging consumers to feel ownership of products they haven't yet purchased can backfire because consumers tend to see themselves in the products they own, according to a new study in the Journal of Consumer Research.

Don't be fooled: Flowers mislead traditional taxonomy

For hundreds of years, plant taxonomists have worked to understand how species are related. Until relatively recently, their only reliable source of information about these relationships was the plants' morphology—traits ...

Placental mammal diversity exploded after age of dinosaurs

An international team of researchers has reconstructed the common ancestor of placental mammals—an extremely diverse group including animals ranging from rodents to whales to humans—using the world's largest dataset of ...

Defying the laws of Mendelian inheritance

Two articles published in F1000Research support controversial claims that could redefine what we know about Mendelian inheritance in single Arabidopsis thaliana plants.

Wind in the willows boosts biofuel production

(Phys.org)—Willow trees cultivated for 'green energy' can yield up to five times more biofuel if they grow diagonally, compared with those that are allowed to grow naturally up towards the sky.

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