Leveraging social media during a disaster

During a disaster, many people turn to social media seeking information. But communicating during disasters is challenging, especially using an interactive environment like social media where misinformation can spread easily.

What price influence?

Social media influencers can wield considerable power when it comes to advocating for brands and even causes specifically with the niche that is their following on a given platform. Among the various platforms, Instagram, ...

Cells are known by the company they keep

Cell culture media surrounds cells growing in the laboratory, and serves as both home and food. The media that scientists have used for decades to study cancer cells is great for promoting cell growth—but not so good at ...

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