Research highlights the importance of logos

(Phys.org) —Brand logos that create a sense of motion can enhance a customer's evaluation of the brand, says a University of Michigan researcher.

Waze traffic app integrated in Google Maps

Google said Tuesday it began integrating into its online maps features from the Waze traffic app it acquired earlier this year in a deal said to be worth some $1 billion.

Finland team has bed sensor to measure sleep

(Phys.org) —A $149 consumer version of a sleep-tracking system, consisting of both sensor and smartphone app, is aiming for funding via a campaign on the crowdfunding platform, Indiegogo. Finland-based Beddit on Wednesday ...

Technology for dogs to assist humans in the home

A team at The Open University is designing dog-friendly technologies which will help animals and people to work together in their homes. They will present the significance of this approach in a paper at the ACM SIGCHI Conference ...

Eye-tracking Umoove parks in closed-beta zone

(Phys.org) —A small company called Umoove, which specializes in eye- and head-tracking technology, will offer software development kits so that developers can grow the Umoove platform for mobile users everywhere. The company ...

Birds migrate using magnetic map

Migrating birds use magnetic particles within their body to create a 'map' with which to navigate using the earth's magnetic field, according to new research published today in Journal of the Royal Society Interface.

Tobii's eye tracker REX will showcase at CES (w/ video)

(Phys.org)—Tobii Technology is introducing the REX, a USB-connected peripheral that works with Tobii's software Gaze. The Stockholm-based company will show its REX device for Windows 8 at the CES show in Las Vegas, from ...

New technology decodes chemical messages sent by bed bugs

Bed bugs exchange specific chemical signals corresponding to particular behaviors, and researchers have now combined two unusual technologies to sniff out these signals in a matter of seconds. The results are published December ...

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