Brands do not necessarily need to present a clear, well-defined image in order to appeal to consumers, according to a new study in the Journal of Consumer Research. Consider the case of the Titanic.
Social Sciences
Jul 26, 2013
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A towering plant that smells like rotting meat and is native to the Indonesian rainforest is in full bloom in the US capital, drawing throngs of tourists, officials said Monday.
Plants & Animals
Jul 22, 2013
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A Titan Arum, one of the world's largest, rarest and smelliest flowers, is in bloom in a Brussels hothouse for the third time in five years in a rare botanical feat for a plant that generally goes years without blooming.
Plants & Animals
Jul 8, 2013
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Microsoft was in talks to boost its position in the mobile phone market by buying the devices business from Nokia but failed to seal a deal, the Wall Street Journal reported Wednesday.
Business
Jun 19, 2013
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Google fired back at British telecom titan BT Group in US and British courts, escalating a year-old patent battle.
Business
Feb 14, 2013
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Ever since the Huygens probe landed on Titan back in January 2005, sending us our first tantalizing and oh-so-brief glimpses of the moon's murky, pebbly surface, researchers have been dreaming up ways to explore further… ...
Space Exploration
Jan 7, 2013
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Last Thursday, November 29, Cassini sailed past Titan for yet another close encounter, coming within 1,014 kilometers (603 miles) of the cloud-covered moon in order to investigate its thick, complex atmosphere. Cassini's ...
Space Exploration
Dec 3, 2012
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(Phys.org)—Researchers at the University of Twente's MESA+ Institute for Nanotechnology have succeeded in producing ultrathin films with an unusual combination of properties. At room temperature they do not conduct electricity, ...
Condensed Matter
Oct 18, 2012
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(Phys.org)—Today, NASA's Cassini spacecraft celebrates 15 years of uninterrupted drive time, earning it a place among the ultimate interplanetary road warriors.
Space Exploration
Oct 16, 2012
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(Phys.org) -- The Cassini spacecraft watches a pair of Saturn's moons, showing the hazy orb of giant Titan beyond smaller Tethys. This view looks toward the Saturn-facing sides of Titan (3,200 miles, or 5,150 kilometers across) ...
Space Exploration
Jul 30, 2012
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