Golf's storied history in the US has long been criticized for its lack of diversity, but the PGA has taken steps to improve minority participation and exposure to the game. Minority participation has increased with the popularity ...
Social Sciences
Jul 22, 2011
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(AP) -- Sales of console and portable video games grew 26 percent in April versus last year, a rise that a market research group that tracks the figures attributes to a stronger lineup of games such as "Mortal Kombat 2011" ...
Business
May 13, 2011
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Electronic Arts on Tuesday announced that a freshly-released "Tiger Woods PGA TOUR" videogame teed-off with the strongest opening sales in the franchise's 14-year history.
Software
Apr 13, 2011
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(AP) -- Basketball superstar Michael Jordan will help develop the upcoming "NBA 2K11" video game and will be on its cover.
Software
Jun 2, 2010
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When a company drafts a single celebrity to represent a brand, it can backfire—in the way Tiger Woods' indiscretions affected Accenture. A new study in the Journal of Consumer Research examines different ways to secure ...
Social Sciences
May 18, 2010
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When Tiger Woods tees off Thursday at the first major tournament of the year it will mark his return to golf after months of accusations, apologies and absence from the sport. The Masters Tournament is the first step in answering ...
Mathematics
Apr 7, 2010
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(AP) -- Electronic Arts Inc. said Monday it will stand behind Tiger Woods - at least for the release of a new online golf game featuring the embattled athlete.
Business
Jan 5, 2010
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(AP) -- AT&T Inc. said Thursday it would no longer sponsor Tiger Woods, joining Accenture in dropping support for the world's top golfer, who's taking a break from the sport to focus on his marriage after his admitted infidelity.
Business
Dec 31, 2009
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(PhysOrg.com) -- Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost a collective $5 to $12 billion in the wake of the scandal involving his extramarital affairs, according to a new study by researchers at ...
Economics & Business
Dec 29, 2009
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(PhysOrg.com) -- University at Buffalo sociologist Sampson Blair says Tiger Woods' alleged rampant infidelities don't affect the status of marriage and the family because his lifestyle and wealth are regarded by most Americans ...
Social Sciences
Dec 18, 2009
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