Ending prices with ".99" can backfire on sellers

Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is—but it can sometimes backfire on sellers, a new study shows.

Ultracold transistors serve as their own memory devices

Digital transistors—assembled by the billions in today's computer chips—act as near-perfect electronic switches. In the "on" position, achieved when an above-threshold voltage is applied to the device, the transistor ...

Velcro method for more precise binding of drug particles

In order to deliver drug particles to the right place in the body—a field known as nanomedicine—selectivity plays an important role. After all, the drug only has to attach itself to the cells that need it. A theory from ...

Shedding new light on nanolasers using 2-D semiconductors

In his latest line of research, Cun-Zheng Ning, a professor of electrical engineering in the Ira A. Fulton Schools of Engineering at Arizona State University, and his peers explored the intricate balance of physics that governs ...

How scientist's disputed views about pollution are shaping EPA

In early 2018, a deputy assistant administrator in the EPA, Clint Woods, reached out to a Massachusetts toxicologist best known for pushing a public health standard suggesting that low levels of toxic chemicals and radiation ...

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