NASA simulates Orion spacecraft launch conditions for crew

In a lab at NASA's Johnson Space Center in Houston, engineers simulated conditions that astronauts in space suits would experience when the Orion spacecraft is vibrating during launch atop the agency's powerful Space Launch ...

In today's advertising environment, cleverness can backfire

When it comes to display advertising—especially online—simpler can be better. That's the implication of new research from the University of Maryland and Tilburg University in The Netherlands.

Researchers demonstrate how the brain can handle so much data

Humans learn to very quickly identify complex objects and variations of them. We generally recognize an "A" no matter what the font, texture or background, for example, or the face of a coworker even if she puts on a hat ...

New method optimizes outcomes for subjects in comparison tests

Clinical trials of new drugs or devices face a problem that most empirical inquiries don't: They must not only provide clear data about toxicity and efficacy but also try to maximize the quality of treatment for all of the ...

Grammar: Eventually the brain opts for the easy route

Languages are constantly evolving—and grammar is no exception. The way in which the brain processes language triggers adjustments. If the brain has to exert itself too much to cope with difficult case constructions, it ...

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