In today's advertising environment, cleverness can backfire

When it comes to display advertising—especially online—simpler can be better. That's the implication of new research from the University of Maryland and Tilburg University in The Netherlands.

Researchers demonstrate how the brain can handle so much data

Humans learn to very quickly identify complex objects and variations of them. We generally recognize an "A" no matter what the font, texture or background, for example, or the face of a coworker even if she puts on a hat ...

New method optimizes outcomes for subjects in comparison tests

Clinical trials of new drugs or devices face a problem that most empirical inquiries don't: They must not only provide clear data about toxicity and efficacy but also try to maximize the quality of treatment for all of the ...

Grammar: Eventually the brain opts for the easy route

Languages are constantly evolving—and grammar is no exception. The way in which the brain processes language triggers adjustments. If the brain has to exert itself too much to cope with difficult case constructions, it ...

Psychological explanation to how traditions are created

The threat of punishment combined with people's willingness to copy others – this is the basis for a new psychological model that can describe how traditions and norms are created and maintained according to researchers ...

ResearchKit: 5 things to know about Apple's medical apps

Amid all the talk of Apple Watch, a new MacBook laptop and a partnership with HBO, a set of Apple tools aimed at promoting medical research didn't get much attention. The tools, called ResearchKit, promise to help researchers ...

Controlling genes with your thoughts

Researchers led by ETH Zurich professor Martin Fussenegger have constructed the first gene network that can be controlled by our thoughts. The inspiration for this development was a game that picks up brainwaves in order ...

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