Why we love it or hate it: The 3 E's

Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...

Smallest, fastest-known RNA switches provide new drug targets

(Phys.org)—A University of Michigan biophysical chemist and his colleagues have discovered the smallest and fastest-known molecular switches made of RNA, the chemical cousin of DNA. The researchers say these rare, fleeting ...

Reversible method of tagging proteins developed

Chemists at UC San Diego have developed a method that for the first time provides scientists the ability to attach chemical probes onto proteins and subsequently remove them in a repeatable cycle.

Solid state Swiss Army Knife can save digital lives

Victorinox has pulled from its technology pocket a version of its vaunted Swiss Army knife equipped with a solid state drive capable of holding all of the digital data in a person's life.

Virus uses 'Swiss Army knife' protein to cause infection

In an advance in understanding Mother Nature's copy machines, motors, assembly lines and other biological nano-machines, scientists are describing how a multipurpose protein on the tail of a virus bores into bacteria like ...

Deep history of coconuts decoded

The coconut (the fruit of the palm Cocos nucifera) is the Swiss Army knife of the plant kingdom; in one neat package it provides a high-calorie food, potable water, fiber that can be spun into rope, and a hard shell that ...

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