New research tool tracks political advertising on Facebook

Transparency in political ads is vital to ensuring safe and fair elections, but transparency is difficult if advertisers are not required to disclose details about targeting and sources of funding. While TV broadcasters must ...

Why the Great Plains has such epic weather

From 78 degrees on Tuesday to snow on Wednesday? Swings like this aren't unusual in the central United States, where weather can quickly shift from one extreme to another. That's especially true in the springtime, when conditions ...

Can data on TV watching predict presidential election outcomes?

A provocative new study shows that big data-derived models developed and trained based on people's television viewing behavior in "safe" U.S. states can be used to forecast the presidential election outcomes in "swing" states. ...

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