Debates: Linguistic trick boosts poll numbers

A study of U.S. presidential debates between 1976 and 2012 found that matching certain aspects of an opponent's language can lead to a bump in the polls.

Musical tastes offer a window into how you think

Do you like your jazz to be Norah Jones or Ornette Coleman, your classical music to be Bach or Stravinsky, or your rock to be Coldplay or Slayer? The answer could give an insight into the way you think, say researchers from ...

Is bargain shopping a family trait?

If clipping coupons and bargain hunting gives you a thrill, there's a good chance that at least one of your parents had the same enthusiasm. A Rutgers University-Camden marketing expert says "deal proneness" is a trait passed ...

Big Data reveals classical music creation secrets

A team of scientists has shed light on the dynamics of the creation, collaboration and dissemination processes involved in classical music works and styles. Their study focuses on analysing networks of composers contemporary ...

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