Linguistic style is key to crowdfunding success

In one of the first crowdfunding studies focusing on social enterprises, researchers at the University of Illinois at Chicago have found that how a pitch is voiced and worded is much more important for social entrepreneurs ...

Debates: Linguistic trick boosts poll numbers

A study of U.S. presidential debates between 1976 and 2012 found that matching certain aspects of an opponent's language can lead to a bump in the polls.

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