No long-term 'star effect' for baseball teams on Twitter

In previous generations, when professional sports franchises had athletes who were considered to be all-star caliber on their teams, those teams would experience a "star effect," which would result in long-term increases ...

Better social media techniques increase fan interest, engagement

Due to the ever-increasing number of people using social media sites such as Facebook and Twitter, businesses and organizations, such as professional sports teams, are expanding their marketing and communication efforts to ...

Court to hear dispute over Internet TV broadcasts (Update)

Thirty years after failing to convince the Supreme Court of the threat posed by home video recordings, big U.S. media companies are back and now trying to rein in another technological innovation they say threatens their ...

Social media tools can boost productivity

In this digital age, U.S. physicians still send and receive some 15 billion faxes a year. But not Dr. Howard Luks, chief of sports medicine and knee replacements at Westchester Medical Center in Valhalla, N.Y.

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