Why sports fans find this brand violation a game winner

Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...

How not to break the bank on streaming services

With more TV streaming services than ever before, from newcomers like Disney Plus to stalwarts like Netflix, consumers may feel the ideal viewing experience is finally at hand.

Twitter banks on sport fans' passion

Twitter is exploring new ways to engage sports fans, tapping into their passion as it fights its corner in the cutthroat world of social media.

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