Seok Kang, an associate professor in the Department of Communication at The University of Texas at San Antonio, is researching how professional sports teams build loyalty by engaging their fans through their mobile devices.
Despite the growth of mobile technology and viewing options, when sports fans want to watch a game, they turn to traditional live TV, according to results of a UMass Lowell-Washington Post poll released today.
Twitter is exploring new ways to engage sports fans, tapping into their passion as it fights its corner in the cutthroat world of social media.
What do Lebron James, a lucky coin and a smelly goat have in common? They are all part of a rich tradition of sports superstitions.
Facebook announced a drive Thursday to be a place for sports with a new online hub for news and sharing on sporting events.
USC football fans in London, Japanese soccer followers in Los Angeles and kickboxing enthusiasts around the globe: Despair no more!
San Jose Sharks fans now can feel the bone-crunching action in the rink - from the comfort of their couches.
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Watch what you tweet, sports fans.
A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks.