Why sports fans find this brand violation a game winner

Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...

Does international child sponsorship work? New research says yes

Child sponsorship is a leading form of direct aid from households in wealthy countries to children in developing countries, with approximately 3.39 billion dollars spent to sponsor 9.14 million children internationally. A ...

Success of the academy approach?

A complex picture is emerging about the controversial Academies programme. Researchers analyse and report findings about Academies in a special issue of the journal Management in Education (MIE), published today by SAGE. ...