Consumers infer coolness from brand autonomy, says study

Consumers perceive a brand to be cooler when it suggests it's true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving ...

Science absent in poor countries' education data

A leading report into gender parity in education has found a complete lack of data on science education from low-income countries, exacerbating a situation where pockets of "extreme exclusion" still exist.

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