Consumer-created social media visuals capture consumer brand perceptions
New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.
New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.
Social Sciences
Jul 13, 2020
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In a study examining perceptions of women who drink alcohol, a Worcester Polytechnic Institute professor and colleagues found that both men and women view women who drink alcohol in a social setting to be "less human." The ...
Social Sciences
Apr 30, 2019
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The rapid evolution of social media platforms has left their uses, and users, in a constant state of transition. In many research fields, analyzing data involving social media can be a daunting task—it is difficult to measure ...
Social Sciences
Apr 8, 2019
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5
As emerging adults transition to college they may want to examine the current status of their social relationships as researchers from the University of Arkansas and three other institutions found that perceptions of social ...
Social Sciences
Mar 21, 2019
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11
A new study suggests that diverse groups around the world share more in common in terms of their beliefs and values than polarised reporting too often suggests.
Social Sciences
Jan 29, 2019
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Two Concordia researchers are turning to Reddit for a more accurate picture of public perceptions of teachers and teaching.
Social Sciences
May 25, 2017
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10
Research into public perceptions of charities has found there has been virtually no change in trends of gift giving and attitudes towards charity since 1991, despite economic growth and policy change in the sector.
Social Sciences
Feb 1, 2016
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11
Young people in Hong Kong are shifting their perceptions of parenthood from traditional Chinese cultural values, which emphasize family relationships and family loyalty, toward global values, such as individualism and consumerism, ...
Social Sciences
Jan 29, 2016
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11
Many of us would remember our days in primary school sitting in a classroom with four walls, among 20 to 30 other students, and a teacher instructing us from the front. Recently, some schools have been converting classrooms ...
Social Sciences
Feb 10, 2015
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Cardiff University researchers will discover public perceptions of the recent horse meat scandal for the first time by analysing social media data.
Social Sciences
Aug 8, 2014
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