The missing link of experience cocreation in shared coupons

Researchers from Lehigh University, University of Hong Kong, and Shanghai Jiao Tong University published a new paper in the Journal of Marketing that proposes experience cocreation as a novel strategy to transform shared ...

Advances in the conceptual model for filtering fake news

The spread of misinformation as fake news via social media is a serious problem especially when it colors the opinions and actions of people unimpeded by critical thinking. Fake news in the area of politics, health and medicine, ...

Study outlines one way employers can head off 'quiet quitting'

A recent study from North Carolina State University finds that companies can address "quiet quitting" among employees by ensuring employees spend time with other people who identify with the company. The findings can inform ...

Beating the system: Engaging the 'unreachable' on social media

Social media platforms are a ubiquitous communication tool, with nearly 2 billion people using Facebook every day, for example. But these platforms curate their offering, with neural networks using algorithms to recommend ...

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