Spending on internet advertising recently surpassed newspaper spending, with heavy investment in non-traditional social media marketing programmes. This highlights the fact that businesses - large and small - are beginning ...
Computer Sciences
Dec 24, 2013
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(Phys.org) —Over the past 10 years, social media has changed the way that people influence each other. By analysing data from the social networking service, Twitter, and stock trading in the financial market, researchers ...
Computer Sciences
Oct 7, 2013
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(Phys.org) —Marketers and other new media workers hoping for traffic payoffs will want to study a paper by three Stanford University scientists who have pulled apart the nature of Reddit posts to determine what, beyond ...
Chief marketing officers (CMOs) are increasingly allocating resources to social media, but an alarming number are not seeing concrete return on this investment, according to The CMO Survey.
Business
Aug 28, 2013
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Popular social media site Twitter may eventually resemble a broadcast medium like television or radio, with users reading messages written by celebrities and corporations rather than writing their own "tweet" messages of ...
Economics & Business
May 29, 2013
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The US government's stock market watchdog on Tuesday cleared Netflix of improper disclosure of key corporate data, saying it is now acceptable to release pertinent information on Facebook.
Business
Apr 2, 2013
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Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of 468 U.S. chief marketing officers.
Business
Feb 27, 2013
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(Phys.org)—Customers who connect with a business through social media will go to the business more frequently and contribute more to its bottom line, according to a new study from the University at Buffalo School of Management.
Social Sciences
Jan 18, 2013
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Hollywood's friendship with Facebook is showing signs of strain. The entertainment industry was among the first to embrace the Silicon Valley phenomenon. Studio executives thought the giant social network held great promise ...
Business
Jan 9, 2013
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(Phys.org)—Chief marketing officers (CMOs) are less optimistic about the U.S. economy than they were six months ago, a new survey reveals.
Economics & Business
Aug 23, 2012
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