Copying others can lead to greater comfort with riskier behavior

The best things in life are unlikely to occur. In many situations, taking at least moderate risks yields higher expected rewards. Yet many people struggle with taking such risks: they are overly cautious and forego high payoffs. ...

What influences the rise of influencers?

A model to describe the formation of online communities and rise of influencers on social media platforms, based on the quality of user generated content, is reported in a study published in Nature Communications. The findings ...

Western US braced for record heat wave

Much of the western United States is braced for record heat waves this week, with approximately 50 million Americans placed on alert Tuesday for "excessive" temperatures, which could approach 120 degrees Fahrenheit (50 degrees ...

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