In a new paper, published today in Science, Sinan Aral, NYU Stern Assistant Professor of Information, Operations and Management Sciences, and his co-author Dylan Walker, a research scientist at Stern, present a new method ...
Computer Sciences
Jun 21, 2012
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Research from Royal Holloway, University of London and the University of Bristol calls into question people's ability to form their own judgements about their preferred election candidate after finding voters could be heavily ...
Social Sciences
Mar 30, 2011
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(PhysOrg.com) -- Marketers looking to tap into social influencers as a means to promote their products should recognize that popular people aren't always the trailblazers.
Social Sciences
Feb 10, 2010
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(PhysOrg.com) -- Do friends wear the same style of shoe or see the same movies because they have similar tastes, which is why they became friends in the first place? Or once a friendship is established, do individuals influence ...
Computer Sciences
Jul 2, 2009
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Researchers from University of Alabama and Vanderbilt University published a Journal of Marketing study that examines the negative consequences that celebrities and influences incur when they disable social media comments.
Economics & Business
Jun 12, 2024
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A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers, particularly focusing on those in the women's fashion sector on the well-known ...
Social Sciences
May 30, 2024
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1
Social media platforms have become more than mere tools for communication. They've evolved into bustling arenas where truth and falsehood collide. Among these platforms, X stands out as a prominent battleground. It's a place ...
Social Sciences
Apr 10, 2024
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16
You don't need to be an influencer with hundreds of thousands of followers to have a real-world impact during a crisis, according to a new study published in the Australasian Journal of Information Systems.
Social Sciences
Mar 28, 2024
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1
Social media influencers who want to be paid money for their content must focus on three key areas to lift themselves out of the gifts-in-kind trap and to protect their pursuit of meaningful work, new research from the University ...
Social Sciences
Mar 27, 2024
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19
As role models and mentors for the youth, teachers play an important role in guiding children into well-rounded adults. However, excessive workloads and high skill expectations have allegedly led to teacher shortages in Japan.
Social Sciences
Mar 7, 2024
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