Study shows popular people are influenced by others

(PhysOrg.com) -- Marketers looking to tap into social influencers as a means to promote their products should recognize that popular people aren't always the trailblazers.

Second Life data offers window into how trends spread

(PhysOrg.com) -- Do friends wear the same style of shoe or see the same movies because they have similar tastes, which is why they became friends in the first place? Or once a friendship is established, do individuals influence ...

New study shows that in horse play, adult-to-young ratio is key

Adults of many animal species play a crucial role in the social development of youngsters. A new study published March 18 in the online, peer-reviewed, open-access journal PLoS ONE, reveals that the ratio of adults to young ...

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