Social networks boosts election turnout

About one third of a million more people showed up at the ballot box in the United States in 2010 because of a single Facebook message on Election Day, estimates a new study led by the University of California, San Diego.

Study shows popular people are influenced by others

(PhysOrg.com) -- Marketers looking to tap into social influencers as a means to promote their products should recognize that popular people aren't always the trailblazers.

Second Life data offers window into how trends spread

(PhysOrg.com) -- Do friends wear the same style of shoe or see the same movies because they have similar tastes, which is why they became friends in the first place? Or once a friendship is established, do individuals influence ...

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