Online retailer tactics and impulse buying: Consumers welcome tools to avoid it
"Only 2 left this price!" "Popular item!" "80 people are looking at this right now!"
Economics & Business
Apr 25, 2019
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Page 9 - News tagged with social influence
We're all influenced by people in our networks – how to make this a force for good
As the social and economic divides between groups grow ever wider, and social mobility declines, the bonds that tie people together, within families or communities, have weakened over time.
Social Sciences
Apr 24, 2019
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A picture worth a thousand words—examining the research on selfie marketing
The rapid evolution of social media platforms has left their uses, and users, in a constant state of transition. In many research fields, analyzing data involving social media can be a daunting task—it is difficult to measure ...
Social Sciences
Apr 8, 2019
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Research sparks calls for tougher enforcement on social media companies
Research into the use of Russian-linked social media accounts following the 2017 UK terrorist attacks has led to calls for greater regulation of technology companies.
Internet
Mar 6, 2019
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Maximising influence in a network
Finding ways to maximize influence on social networks is a significant endeavour for a wide range of people including those involved in marketing, election campaigns, and outbreak detection, for instance. Technically in a ...
Internet
Mar 5, 2019
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Australia's been hacked – so will the data be weaponised to influence election 2019? Here's what to look for
Prime Minister Scott Morrison recently said both the Australian Parliament and its major political parties were hacked by a "sophisticated state actor."
Internet
Feb 21, 2019
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Three ways that big data reveals what you really like to watch, read and listen to
Anyone who's watched "Bridget Jones's Diary" knows one of her New Year's resolutions is "Not go out every night but stay in and read books and listen to classical music."
Other
Jan 29, 2019
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How to avoid overspending: uncover the psychology behind why people buy
Between 40% and 80% of purchases are impulse buys. Marketers often get blamed for this, but while marketing tactics may be cynical, manipulative, and even deceptive, shoppers are generally wise to their ways.
Social Sciences
Dec 18, 2018
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Bots actually target and pursue individual influencers
New research co-authored by assistant research professor and associate director of Informatics at the University of Southern California Department of Computer Science, Emilio Ferrara, looks at "social hacking" over social ...
Internet
Nov 20, 2018
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The customer reviews most likely to influence purchasing decisions
Whether you are booking a hotel room, choosing a restaurant, deciding on what movie to see or buying any number of things, it is likely you have read online reviews before making your decision.
Social Sciences
Oct 11, 2018
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