Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
Economics & Business
May 7, 2015
0
15
A natural desire to be part of the 'in crowd' could damage our ability to make the right decisions, a new study has shown.
Evolution
Dec 16, 2014
17
2
Dutch social media expert Robin Effing, doctoral degree candidate at UT CTIT research institute and lecturer at the Saxion Academie voor Creatieve Technologie, has collaborated to develop a program that has been christened ...
Internet
Nov 13, 2014
0
0
Every day we make simple decisions—what to eat, what to wear—that may be influenced by the views of people around us.
Social Sciences
Nov 10, 2014
0
0
Are you influenced by the opinions of other people—say, in the comments sections of websites? If your answer is no, here's another question: Are you sure?
Social Sciences
Aug 8, 2013
10
0
Specialty suppliers such as those that cluster around the technology industry in the Silicon Valley and the auto industry in Detroit foster economic growth, right?
Economics & Business
Jul 30, 2013
6
0
Companies that empower consumers by involving them in important processes such as product development shouldn't also try to influence them through social media, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 26, 2013
0
0
(Phys.org) —Parents these days name their babies Jacob or Isabella instead of John or Mary for similar reasons that people decades ago bought cars with tailfins instead of Edsels—because they are fashionable, according ...
Social Sciences
Jul 4, 2013
2
0
Consumers may not enjoy receiving free perks or upgrades in public, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 18, 2013
0
0
If you're still using your mobile phone behind the wheel, University of Alberta sociology researcher Abu Nurullah likely has your number.
Social Sciences
May 29, 2013
3
0
