Social media stirs Super Bowl ad buzz

This Sunday, nearly 180 million Americans will settle in front of TV sets with beer and chicken wings and, over four hours, watch commercials interrupted by an American football game.

Liquid crystal research, future applications advance

Contributing geometric and topological analyses of micro-materials, University of Massachusetts Amherst mathematician Robert Kusner aided experimental physicists at the University of Colorado (UC) by successfully explaining ...

Preserving arson evidence with triclosan

A preservative in toothpastes, hand soaps, underarm deodorants and other everyday products is getting a second life, helping crime scene investigators preserve evidence of arson, scientists reported here today at the 243rd ...

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