Why are Russians so stingy with their smiles?

In the lead-up to the World Cup, articles appeared noting that Russian workers were being taught how to properly smile at the foreign soccer fans who would soon be visiting their country.

Staff 'false smiles' won't bring customers back: study

(PhysOrg.com) -- Companies should invest effort in convincing their staff about their marketing messages as well as trying to convince their customers, according to The University of Queensland's Associate Professor of Marketing ...

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