Our sense of smell is an incredibly powerful target for marketing of everything from baked goods to new cars. Research published in the International Journal of Technology Transfer and Commercialisation has looked at how ...
Economics & Business
Nov 12, 2021
0
6
A team led by Santiago Marco, professor at the Department of Electronic Engineering of the UB and member of IBEC, has optimized the use of a technique that analyzes, at a molecular level, the present substances in the aroma ...
Analytical Chemistry
Nov 11, 2021
0
19
The Ig Nobel Prizes honor scientific achievements that "should first make people laugh and then make them think". The spoof prizes, first awarded by the US journal Annals of Improbable Research in 1991, have long since acquired ...
Other
Sep 13, 2021
0
35
In less time than it takes to read this sentence, hummingbirds can catch a whiff of potential trouble. That's the result of new UC Riverside research showing, contrary to popular belief, the tiny birds do have an active sense ...
Ecology
Sep 06, 2021
1
421
For home gardeners and farmers, herbivorous insects present a major threat to their hard work and crop yields. The predator insects that feed on these bugs emit odors that pests can sense, which changes the pests' behavior ...
Agriculture
Aug 25, 2021
1
859
There's no sense quite like smell to trigger an emotional response. One whiff of a damp basement, a dusty blanket, a ripe strawberry, or a steaming bowl of pasta can instantly evoke feelings and memories that have their roots ...
Other
Aug 17, 2021
0
103
Flavor is the name of the game for scientists who want to optimize food for consumption in ways that improve nutrition or combat obesity.
Other
Jul 19, 2021
0
45
The stink of ammonia in urine, sweat, and rotting meat repels humans, but many insects find ammonia alluring. Now, UConn researchers have figured out how the annoying insects smell it, a discovery that could lead to better ...
Plants & Animals
Jun 23, 2021
1
1893
The sharp eyes of an eagle, the extraordinary hearing of an owl—to successfully find food, the eyes and ears of birds have adapted optimally to their living conditions. Until now, the sense of smell has played a rather ...
Plants & Animals
Jun 21, 2021
0
15
Researchers at the Francis Crick Institute and UCL (University College London) have found that mice can sense extremely fast and subtle changes in the structure of odors and use this to guide their behavior. The findings, ...
Plants & Animals
May 05, 2021
0
126
